A field-sequential color system developed by Hungarian-American engineer Peter Goldmark became the first color television system to be adopted for commercial use, only for it to be abandoned a year later.

A field-sequential color system (FSC) is a color television system in which the primary color information is transmitted in successive images and which relies on the human vision system to fuse the successive images into a color picture. One field-sequential system was developed in 1940 by Guillermo González Camarena. The Federal Communications Commission adopted it on October 11, 1950, as the standard for color television in the United States. Its regular broadcast debut was on June 25, 1951. However, a few months later, CBS ended color broadcasting on October 20, 1951. In March 1953, CBS withdrew its color system as a standard, creating an opening for all-electronic color systems from other manufacturers.