Masaru Emoto

Masaru Emoto was a Japanese businessman, author and pseudoscientist who claimed that human consciousness could affect the molecular structure of water. His 2004 book The Hidden Messages in Water was a New York Times best seller. His ideas had evolved over the years, and his early work revolved around pseudoscientific hypotheses that water could react to positive thoughts and words and that polluted water could be cleaned through prayer and positive visualization.